Deep Burgundy-Red — Bold Color Without the Commitment

Ariel is a deep, moody burgundy-red at shade 33 that brings serious drama. This is a darker, more intense red than Debra — think merlot wine, dark cherry, and deep ruby tones layered together. The color has incredible depth and richness, with just enough warmth to keep it from reading purple under most lighting.

Ariel is your answer for clients who want a bold color transformation without the damage of lifting and depositing on their natural hair. She is perfect for the client who has always wanted to go deep red but is nervous about committing, or for your existing red clients who want a richer, more dramatic version of their color. Ariel also works beautifully for editorial and special occasion styles where you want that head-turning, deep crimson impact.

For the most stunning multi-tonal red, layer Ariel with Debra (Auburn, 30) — use Ariel as your root and lowlight shade and Debra through the mids and ends for a gorgeous copper-to-burgundy melt. You can also weave in a few wefts of Emily (Dark Brown, 3) to ground the red tones and keep the overall look more wearable for everyday clients. When cutting and blending Ariel, keep in mind that the deep color can look even darker when wet — always evaluate your final blend on dry, styled hair.

Hair Specs

• Same-Day Shipping: All orders ship same day before 2 PM CT
• No Minimums: Buy by the weft — just what you need
• Customization: Mix colors and lengths to create the perfect look
• 50% Off Stylist Pricing: Create a stylist account to unlock wholesale rates