Ice Queen Energy — The Coolest Blonde in the Game

Elsa is an ultra-cool platinum at shade 60C that pushes all the way to the iciest end of the blonde spectrum — this is practically white-blonde with absolutely zero warmth. Where Aurora (613) is a bright platinum, Elsa takes it a step further into that editorial, almost silver territory. This is the shade that makes people stop and stare.

Elsa is for your most fashion-forward blonde clients — the ones who want the coolest, most striking platinum possible. She is perfect for ice queen transformations, silver-blonde looks, Nordic blonde inspiration, and any client who battles brassiness and just wants their blonde to stay cold. Elsa is also increasingly popular with clients going for a modern silver or gray-blonde look, since her near-white base takes ash and violet toners beautifully for a true metallic finish.

For a full ice platinum install, Elsa gives you the purest, coolest result in the line. To add dimension without introducing warmth, alternate Elsa with Gwen (Ash Platinum, 60A) — the slight smoky undertone in Gwen creates a beautiful shadow against Elsa's brightness. For a rooted ice blonde look, use Gigi (Light Brown to Blonde Balayage, 6/22) at the nape and Elsa through the mids and top sections. Keep in mind that this level of cool platinum is unforgiving under warm lighting — always evaluate your blend in daylight if possible.

Hair Specs

• Same-Day Shipping: All orders ship same day before 2 PM CT
• No Minimums: Buy by the weft — just what you need
• Customization: Mix colors and lengths to create the perfect look
• 50% Off Stylist Pricing: Create a stylist account to unlock wholesale rates