Pure Platinum — The Blonde Your Clients Dream About

Aurora is a clean, cool-toned platinum blonde at shade 613 — the iconic blonde that every blonde client has on their vision board. This is a true platinum with no warmth, no gold, and no brassiness. The color is consistent and bright from weft to weft, giving you a reliable, uniform base for building any blonde look.

Aurora is essential for your platinum blonde clients who need length or volume without compromising their cool, bright tone. She is perfect for clients maintaining an all-over platinum, adding density to fine blonde hair, or creating a dramatic blonde transformation. Aurora also works beautifully for highlighted clients whose foil work is already at a level 10 — the shade picks up right where their highlights leave off. And for your silver-haired clients, Aurora tones down beautifully with a violet or silver toner for a modern gray-blonde look.

For full-head platinum installs, Aurora gives you the blank canvas you need — and she takes toner beautifully if your client wants to go even icier or more silvery. For a more dimensional platinum look, alternate Aurora wefts with Khloe (Ash Blonde Highlight, 613/18A) to create natural-looking highs and lows within the blonde. You can also place Aurora through the face frame and ends while using Gigi (Light Brown to Blonde Balayage, 6/22) in the lower sections for a rooted platinum effect. Always wash and dry before cutting for the most accurate final look.

Hair Specs

• Same-Day Shipping: All orders ship same day before 2 PM CT
• No Minimums: Buy by the weft — just what you need
• Customization: Mix colors and lengths to create the perfect look
• 50% Off Stylist Pricing: Create a stylist account to unlock wholesale rates