Smoky Ash Blonde — Built-In Brass Neutralizer

Gwen is a cool ash blonde at shade 60A with a distinctive smoky undertone that sets her apart from every other blonde in the line. This is not a bright platinum or a warm golden — it is a sophisticated, muted, smoky blonde that reads as effortlessly cool. The ash tone is woven throughout the weft, creating a naturally toned look straight out of the package.

Gwen is your secret weapon for clients who fight brassiness. The built-in ash tone means the extensions naturally neutralize warmth when blended with your client's hair, so you spend less time toning and your client's blonde stays cooler longer between visits. She is ideal for ash blonde transformations, natural level 8-9 clients whose blonde always pulls warm, and any client who wants that modern, smoky, editorial blonde that has been trending hard. Gwen is also a fantastic match for clients with cool-toned gray or silver hair who want a seamless blonde blend.

The ash tone in Gwen means less toner needed after installation — the extensions do some of the neutralizing work for you. For a multi-dimensional cool blonde, alternate Gwen with Elsa (Icy Platinum, 60C) for a light-and-shadow effect, or with Khloe (Ash Blonde Highlight, 613/18A) for a highlighted look with built-in coolness. For clients who want ash blonde with a rooted look, pair Gwen through the mids and ends with Emma (Light Brown, 6) or Sophie (Medium Brown, 5) at the nape. This shade cuts your color correction time on brassy blondes significantly.

Hair Specs

• Same-Day Shipping: All orders ship same day before 2 PM CT
• No Minimums: Buy by the weft — just what you need
• Customization: Mix colors and lengths to create the perfect look
• 50% Off Stylist Pricing: Create a stylist account to unlock wholesale rates